Earth Day takes a stand against plastic pollution

On April 22, we are celebrating the 48th edition of Earth Day, the world’s largest civic-focused day of action followed by over 1 billion people around the world. Each year, the event focuses on one large-scale environmental issue that our planet faces, and raise awareness about its negative and harmful consequences on our daily lives and global warming.

This year, the event is focusing on a global environmental disaster that is at the very heart of the existence of our company: plastic pollution.

Plastic pollution Earth day

Earth Day’s focus: the plastic pollution problem

Plastic pollution is a man-made environmental disaster that affects our planet as a whole. 'From poisoning and injuring marine life to the ubiquitous presence of plastics in our food to disrupting human hormones and causing major life-threatening diseases and early puberty, the exponential growth of plastics is threatening our planet’s survival' summarizes the Earth Day's official website.

Every single minute of every single day, an astronomic 1 million so-called 'disposable' plastic water bottles are consumed. Most of them will, eventually, end up in the water, whether it is voluntarily or by accident: from plastic bottles abandoned on beaches or alongside rivers to the ones collected and dumped in landfills, they play a major part in oceans pollution.

Experts estimate that by 2050 - only 30 years from now! - there will be more plastic than fish in the oceans.

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Why plastic bottles aren't disposable

Just because you personally dispose of something doesn’t mean that it will be really disposed of. Protecting the oceans from plastic pollution should come from eliminating the need for so-called 'disposable' plastic bottles. Because the truth is, no plastic bottle is disposable.

It takes about 450 years for one bottle to biodegrade and even then, it is never completely gone: as the plastic seems to ‘disappear’, it actually breaks down in harmful microparticles that are invisible to the eye but very much present in the soil, in the air, and even in the water you drink.

Every step, every breath and every sip of bottled water you take, you absorb microparticles of plastic. Did you know that over 90% of bottled water contains microplastics?

Plastic bottles pollution

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How does rOcean help and support the planet?

At rOcean, we are on a mission to tackle the plastic waste crisis in all its form: from plastic pollution in the oceans to microplastics in the water we drink, we are putting all our energy into developing a solution to the plastic problem.

But that's not all. Because we care deeply about protecting our planet, our oceans and every creature that live in them, we are also partnering with non-profit organizations such as The Hydrous, and donating a percentage of our benefits to help protect and restore our coral reefs.

We believe that plastic pollution doesn't have to be a fatality. By changing our consumption habits, we can reverse the tide.

At rOcean, we want to empower you to help build a cleaner and better world and end the mass consumption of single-use plastic bottles. Because we know that big changes come by working together on our everyday habits.

That's why we came up with a solution.

Our all-in-one smart water device rOcean One is going to make your need for bottled water obsolete. Our sustainable device offers you a quick and convenient way to filter, carbonate and flavor your water straight from the tap, and remove 99% of the microplastics in your tap water.

Enjoy your favourite drinks at home or on the go, with a push of a button, without wasting single-use plastic bottles. With one rOcean device, you could eliminate 99% of your plastic bottle consumption in just one year!


Be the change with rOcean


This Earth Day, what can you do to help our planet?

Earth Day defines itself as a “day of political action and civic participation”. All around the World, events are organised by groups and communities to actively take part in the global movement. Check out the official Earth Day website to find an event near you.

At rOcean, we are proud of taking part in a global movement and to actively fight against plastic bottles pollution in our oceans.

Join us in our mission by following us on social media and help us raise awareness of plastic pollution using #BeTheChange #SaveOurOcean and #ItsNotDisposable !

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